“We can do anything, or almost anything, our residents ask us to do, as long as it is aligned with our values”

“After graduating in Tourism and Hotel Management, I worked as a receptionist and Concierge in several hotels. During the pandemic, the tourism world came to a standstill and I got a call from Alberta La Grup offering me the opportunity to become a Lifestyle Concierge. At the time, I didn’t really know what to expect as it was completely new to me. But I’ve been part of this fantastic team for almost two years now and I’m delighted!”. This is how Carme Casajuana, Lifestyle Concierge at Alberta La Grup, tells us about her career up to this point. Her main responsibility is to provide a personalised and exclusive Concierge services to the residents of Torre Antares. With the same kindness and enthusiasm with which she carries out her professional responsibilities, she answered some questions about the exciting world of Lifestyle Management.

(Sigue en español)

“After graduating in Tourism and Hotel Management, I worked as a receptionist and Concierge in several hotels. During the pandemic, the tourism world came to a standstill and I got a call from Alberta La Grup offering me the opportunity to become a Lifestyle Concierge. At the time, I didn’t really know what to expect as it was completely new to me. But I’ve been part of this fantastic team for almost two years now and I’m delighted!”. This is how Carme Casajuana, Lifestyle Concierge at Alberta La Grup, tells us about her career up to this point. Her main responsibility is to provide a personalised and exclusive Concierge services to the residents of Torre Antares. With the same kindness and enthusiasm with which she carries out her professional responsibilities, she answered some questions about the exciting world of Lifestyle Management.

-Could you explain to us what exactly Lifestyle Concierge is?

A Lifestyle Concierge is in charge of offering personalised and exclusive services to the clients and residents of a building, in order to improve their quality of life and provide them with a unique and comfortable experience. The day-to-day life of a Concierge is very varied and no two days are the same. From organising cleaning services for residents, offering recommendations and making restaurant reservations to organising their next getaway, or preparing all the ‘paperwork’ such as changing utility bills and registering them so that their arrival at the building is as smooth as possible… and a whole host of other things. In short, we can do everything, or almost everything, that our residents ask us to do, as long as it is in line with our values.

-To what extent is training important to be a Lifestyle Concierge?

Having previous training and experience in Hospitality and Tourism, as well as interpersonal and Customer Service skills, can make a big difference in the quality of service offered to residents. I would also recommend taking the Postgraduate course offered by The Lifestyle Institute, which offers the opportunity to learn new knowledge and develop these skills.

“No two days are the same… And that’s the most exciting part of my job!”

-What qualities, skills, languages, etc. should someone interested in this career have?

To be a Lifestyle Concierge, it is important to have a combination of interpersonal and technical skills, as well as good organisational and adaptability skills. It is also very important to have a good education, good manners and a sense of hospitality. In addition, the more fluent you are in several languages, the better… but English is paramount, as most of the clients are foreign.

-We know that each day in this profession can be totally different, but could you describe a day in your working life?

That’s right, no two days are the same… and that’s the most exciting thing about my job! However, I always start the day by checking the previous day’s tasks, emails and messages to see what has happened in my absence. From there, together with my colleagues, we manage the requests of the residents.

I am also in charge of contacting and looking for new suppliers to offer the latest services to our residents. There are always things to do… You never get bored!

– How would you say that this profession has changed your life?

This profession makes me constantly learn, as having to deal with a wide variety of requests and situations means that you are acquiring new knowledge on a daily basis. It has also made me develop skills that I didn’t know I had before, and above all, it has made me more aware of the latest trends and developments in the city, whether in terms of restaurants, shops and cultural events, or any other place of interest to residents.

“More and more people are willing to pay for a personalised service that allows them to optimise their free time and enjoy unique experiences”

– How do you see the future of this profession, both in Spain and internationally?

Lifestyle Concierge has experienced significant growth in recent years, both in Spain and internationally. As life becomes busier and time becomes a valuable resource, more and more people are willing to pay for a personalised service that allows them to optimise their free time and enjoy unique experiences.

It is true that in Spain there is still a long way to go to reach the same level of recognition as in other countries, but little by little, we are making a place for ourselves. In the future, there is sure to be a need for these services in various environments. However, more awareness is needed, as most of the population does not know exactly what the work of a Lifestyle Concierge consists of and how they can benefit from their services.