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Sharing knowledge to create a new generation of world-class lifestyle professionals.

We are the pioneer lifestyle school in Europe that trains the Personal Assistant of the future. We teach how to assist the most discerning and high demanding people of the world at an international level. The Lifestyle Institute’s primary aim is to train 21st Century professionals to become qualified personal assistants (P.A.)

The Lifestyle Institute is the place where knowledge, creativity and lifestyle converge through education. Through imparting our knowledge and invaluable skills that we have gained through years of professional experience, our main mission is to guide those who wish to enter the Luxury Lifestyle Industry themselves.

In all of our courses – which include a P.A. Postgraduate, as well as cutting-edge workshops, weekend retreats and master classes – we will incorporate the skills necessary to become a Personal Assistant, Professional Hospitality Expert and Concierge to the most discerning clients in the world.

The Lifestyle Institute is more than just a school; it aims to bring together a community, as well as having a Lifestyle Observatory for analysing industry trends, meetings, events, courses and much more

Our Reputation

The Lifestyle Institute is another string to Alberta La Grup’s bow. Following +13 years of dedicating our services to lifestyle management of high-profile families, we decided that we want to share our knowledge and train other professionals within this field.


* Listed as one of the Top 4 Luxury Lifestyle  Agencies in the World. 

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