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PROFESSORS

Team of professors and lecturers of recognized prestige in their fields.

The profile of our professors and faculty team is based on strict criteria including their high level of experience, international recognition and attitude. 

We also work in collaboration with international lecturers and international leading brands within the luxury and prestige industry, who will give masterclasses on their area of expertise.

Arantxa De La Peña

Economist. Former Marketing Director at Reig Capital - Luxury & Retail: Vasari, Mandarin Oriental Barcelona, Manolo Blahnik, Azzaro.

Expert on Customer strategy, Innovation and change management and Leadership Development.

Subjects

  • The Market of Luxury: process of purchasing, decision factors, how the customer relationship experience works in luxury.
  • Leadership and Management Skills.
Jil Van Eyle

Jil Van Eyle

Former Personal Assistant to Mr. Frank Rijkaard - FCBarcelona coach 2005-2009 and creator of the Teaming initiative.

Subjects

  • How to assist Celebrities. 
  • Philanthropy 
Janina Messeguer

JANINA MESSEGUER

Life Coach and Executive Coach. Team leadership trainer. Consulting and systemic facilitation. Coach of students and tutors.

Subjects

  • She will be your “angel”, as a catalyst and mirror to reinforce and / or maintain or create new tools and resources to improve your level adaptation to training, reaching maximum involvement and commitment in the final academic and personal achievement.
Amira Shuaibi

AMIRA SHUAiBI

Titled in Protocol and Institutional Relations. Creator and CEO of the BEAUTY BRIDAL DAY and THE BEAUTY DAY. specialist in boutique events.

Subjects

  • Social and International Etiquette
Pedro J. Utrera

PEDRO J. UTRERA

Luxury expert in creating successful strategies, managing reputation and building brand equity in the group LVMH.

PA and luxury expert with more than 15 years of experience in creating successful strategies, managing reputation and building brand equity for Premium brands. He has been working the last 12 years in the group LVMH, first worldwide luxury group, where he has been involved in international projects and has achieved 5 Global Innovation Awards.

Currently he works as an independent communication and business consultor, digital mentor and is also a lecturer in the most relevant international business schools.

Subjects

  • Etiquette and Protocol
  • Managing celebrities
  • Outstanding service
  • WOW factor in events management 
David Blay Tapia

DAVID BLAY TAPIA

Journalist. Remote work lecturer and consultant. Sport players and teams press officer. Podcaster and TEDx conferences speaker.

Subjects

  • Communication skills
  • Speaking in public
  • Personal branding
  • Networking 
  • Remote work
Sara Dionisio

SARA DIONISIO

An image expert with more than 20 years of professional career in the Private Investigation and Business, Strategic and Competitive Intelligence sector.

Sara has a Diploma in Private Research (UB), with Postgraduate degrees in Competitive Intelligence (Pompeu Fabra), an Expert in Intelligence (UNED), Market Research (UOC) and Business Administration and Management (EADA).

Her desire for continuous training and being able to fulfill one of her dreams led her to train with the best professionals in the Personal and Corporate Image sector: ELLE, VOGUE …

Subjects

  • Personal Image
  • Personal Security /Safety 
Sara E. Bernat

SARA EMILIA BERNAT

Cultural Analyst and Luxury Brand Strategist, P.h.D. in Sociology (Luxury Studies with a specialization in Sustainable Luxury), Humboldt Universitat, Berlin (Germany); M.A. in Brand Strategy, School of Visual Arts, NYC. C.E. in Fashion Marketing, Parsons, Paris; B.A. in Communication and Psychology, The American University of Paris

The aim of her research is to study consumer motivations that drive the sector.  In tandem with her research, she advises emerging and established organizations in both the private and public sectors on strategic branding, globally.

Subjects

  • The Market of Luxury
  • The 1% Lifestyles 
Claudia Peyghambari

CLAUDIA PEYGHAMBARI

She has been gaining experience in all of these subjects since she started her yachting career 9 years ago.

Travelling and working for wealthy families from all over the world have given her an adaptability and an appreciation for a job excellent done. Time management, excellent management skills, as well as a domain of cultural codes, are crucial when it comes to elite service of any kind.

Subjects

  • Personal Branding
  • Management Skills
  • Serving and Service
  • 1% Lifestyles
  • Cultural Codes
  • Yachting Etiquette 
Paula Azouth

PAULA AZOUTH

PA of Musical Celebrities - Award Wining DJs, and exclusive wordlwide Representation of Artists. PR, Festival Events Organizer, Logistics Director.

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Subjects

  • Events Organization and Production
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ANUSKA LAGO REY

Butler and House Manager PA - Private Household in London with a wide experience in teaching to high performing.

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Subjects

  • Residence Management for the UHNWI
  • Table etiquette 
Pep Montoya

PEP MONTOYA

Economist and Master in Financial and Tax Advice, he developed this specialty for several years until the appearance of the first mobile devices in the market, his great passion.

He has an extensive knowledge of mobile apps, innovation, entrepreneurship, digital technology and artificial intelligence.

Pep is currently the founder and director of Beworkplace World Limited dedicated to the fusion of industrial design and technologies applied to the world of work in Corporations. 

Subjects

  • PA and New Technology
Gerard Dalmau

GERARD DALMAU

From his beginnings as a Concierge at the Ritz Hotel in Barcelona, he decided to specialize as a Butler, PA and Event Coordinator for different companies, hotels, Royal Families and HNWI.

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Subjects

  • Conciergerie
  • How to Pack smartly and Unpack perfectly
Lourdes Carbó

LOURDES CARBÓ

Graduated as International Senior Management Assistant from the Laussane School, involved in the universe of PAs for +25 years, for senior management teams in corporations and for UHNWI, family offices. Founder of Alberta La Grup and TLI.

Expert on Marketing and Communication in several multinationals, before launching her own company. 

Subjects

  • The Lifestyle of the 1% the UHNWI 
Jordi Garcia

JORDI GARCIA

Economist. Former as proud member of the secret service for the President of Catalonia, with a wide background as a policeman, a 3rd level of speciality as bodyguard.

Jordi also advices Startups, Universities and NGOs in fundraising. 

Subjects

  • Personal Security for PAs and their beloved Clients. 
Victoria Simpson

VICTORIA SIMPSON

Graduated BA Hons in Marketing and PR Management and MBA. 15 years professional experience in high-end Event Management and the Luxury Hospitality Industry. Specializing in Service Excellence and International Luxury Sales.

  • The Art of Outstanding Service 

OUR TEAM

We are dreamers

Lead by Lourdes Carbó, The Lifestyle Institute’s team is formed by a network of lifestyle industry experts who bring with them varied experience in a wide range of fields, including time management, social etiquette, delivering outstanding service, luxury culture, intercultural communication, hospitality and much more.

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Nora OJEDA

EA and Students Coordinator

Nora is that essential link between students and the School. With tireless energy, friendly smile, an adventurous spirit, someone who grows up to challenges and is always ready to assist. 

Pep Montoya

PEP MONTOYA

Global Strategy. Alliances MD

Pep leads the agreements with collaborators. His areas of expertise range from management to technology, processes to internationalization. 

Sarah Jane Stone

SARAH JANE STONE

Lead Member Admissions Committee

Sarah is a senior management member with a sensitive interest for excellence and expertise on strategic direction, public relations, marketing, management while leading in representing premium International academic brands

Claudia Schmidt

CLAUDIA SCHMIDT

Art-Graphic Designer

Claudia is our creative mind that gives shape and style to all our ideas. German origin and citizen of the word, sometimes she seems to do magic. 

María Albertín

MARÍA ALBERTÍN

Social Media Manager

Maria builds the storyteller of the brand under the values of TLI: share knowledge, ideas, experiences, and generate a dialogue in the field of Lifestyle to NEVERSTOPLEARNING

The Lifestyle Institute

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