THIS IS US
Team of professors and lecturers of recognized prestige in their fields.
The profile of our professors and faculty team is based on strict criteria including their high level of experience, international recognition and attitude.
We also work in collaboration with international lecturers and international leading brands within the luxury and prestige industry, who will give masterclasses on their area of expertise.
Arantxa De La Peña
Economist. Former Marketing Director at Reig Capital - Luxury & Retail: Vasari, Mandarin Oriental Barcelona, Manolo Blahnik, Azzaro.
Expert on Customer strategy, Innovation and change management and Leadership Development.
Subjects
- The Market of Luxury: process of purchasing, decision factors, how the customer relationship experience works in luxury.
- Leadership and Management Skills.
ANNA POU VAN DEN BOSSCHE
She founded Ágora Servicios Culturales in 2000 and taught at the Instituto Cervantes in Munich until 2014 while collaborating with the Bayerischestaatsammlung and providing teacher training at the universities of Augsburg and Nuremberg-Erlangen as well as at the Colegio de Doctores y Licenciados en Filosofía y Letras de Cataluña, the Universitat de Girona and the Rosa Sensat School. She has carried out educational projects for the Barcelona Provincial Council, the Arranz-Bravo Foundation, the Vila Casas Foundation, Pueblo Español and Roca Barcelona Gallery, among others. She has written books and articles about art education and the figure of Goya in particular. She currently creates content and presents television shows on art (TV3 and BTV), teaches at the Barcelona School of Art History and is a curator at IDEAL Centre for Digital Arts in Barcelona.
Subjects
- Art and Auctions
- The Value of Time
- About the Beauty
JANINA MESSEGUER
Subjects
- She will be your “angel”, as a catalyst and mirror to reinforce and / or maintain or create new tools and resources to improve your level adaptation to training, reaching maximum involvement and commitment in the final academic and personal achievement.
AMIRA SHUAiBI
Subjects
- Social and International Etiquette
PEDRO J. UTRERA
PA and luxury expert with more than 15 years of experience in creating successful strategies, managing reputation and building brand equity for Premium brands. He has been working the last 12 years in the group LVMH, first worldwide luxury group, where he has been involved in international projects and has achieved 5 Global Innovation Awards.
Currently he works as an independent communication and business consultor, digital mentor and is also a lecturer in the most relevant international business schools.
Subjects
- Etiquette and Protocol
- Managing celebrities
- Outstanding service
- WOW factor in events management
- Introduction into the Luxury Univers
DAVID BLAY TAPIA
Subjects
- Communication skills
- Speaking in public
- Personal branding
- Networking
- Remote work
Veronika Dovgan
Graduate of MGIMO International Oil and Gas Business (Master of business administration), London Image Institute (Business Image), University of Missouri (Public Affairs), member of the international Association of image Consultants IAIC. More than 20 years of experience working with the owners, CEO and top officials of the largest companies, from the position of PA of CEO to the Director of Strategic Communications in different industries: the oil and gas, energy, construction and manufacturing industries. Management experience of more than 12 years.
Veronika Dovgan supervises negotiations with the administrations of the constituent entities of the Russian Federation, top officials of cities and regions, building effective interaction with federal and regional state authorities, the most influential leaders of public opinion.
- Personal Image
- Reputation Management
- Communication Strategy
SARA EMILIA BERNAT
Cultural Analyst and Luxury Brand Strategist, P.h.D. in Sociology (Luxury Studies with a specialization in Sustainable Luxury), Humboldt Universitat, Berlin (Germany); M.A. in Brand Strategy, School of Visual Arts, NYC. C.E. in Fashion Marketing, Parsons, Paris; B.A. in Communication and Psychology, The American University of Paris
The aim of her research is to study consumer motivations that drive the sector. In tandem with her research, she advises emerging and established organizations in both the private and public sectors on strategic branding, globally.
Subjects
- The Market of Luxury
- The 1% Lifestyles
CLAUDIA PEYGHAMBARI
She has been gaining experience in all of these subjects since she started her yachting career 9 years ago.
Travelling and working for wealthy families from all over the world have given her an adaptability and an appreciation for a job excellent done. Time management, excellent management skills, as well as a domain of cultural codes, are crucial when it comes to elite service of any kind.
Subjects
- Personal Branding
- Management Skills
- Serving and Service
- 1% Lifestyles
- Cultural Codes
- Yachting Etiquette
CRISTINA MARTÍ
She is part of this small yet powerful and growing world of Personal Angels.
After a few years searching for his passion, I discovered that his skills went beyond doing a job, it was about feeling it. After about 7 years dedicated exclusively to being a PA, she will contribute her grain of sand to this Postgraduate course. Experience, anecdotes and episodes from his days. The meaning of being PA, what it is and what it is not…. “A day in the life of a PA” as well as a part of “1% Lifestyles the UHNWIs” to meet and get into the leisure and entertainment of this small part of the population; anticipate your requests and be sure to advise and manage your most exclusive activities.
- A Day in a life of a PA
- Key Experiences for the UHNWIs
- The Art of Traveling
PAULA AZOUTH
Text read more
Subjects
- Private Events Design
- Organization and Production
ANUSKA LAGO REY
Butler and House Manager PA - Private Household in London with a wide experience in teaching to high performing.
Since 5 years ago, she’s located in London, where she has been working as House Manager-PA-Butler in private households.
Quality, Service and Management rule her life, which explains her career move into Private Service in 2016. She began my career in hospitality progressing to Hotel GM, to launch two resorts. Finance, staff management, hotel operations and guest relations were a daily occurrence, over a period spanning almost 15 years.
Subjects
- Residence Management for the UHNWI
- Table etiquette
LOURDES CARBÓ
Graduated as International Senior Management Assistant from the Laussane School, involved in the universe of PAs for +25 years, for senior management teams in corporations and for UHNWI, family offices. Founder of Alberta La Grup and TLI.
Expert on Marketing and Communication in several multinationals, before launching her own company.
Subjects
- The Lifestyle of the 1% the UHNWI
JORDI GARCIA
Jordi also advices Startups, Universities and NGOs in fundraising.
Subjects
- Personal Security for PAs and their beloved Clients.
NEUS ARQUÉS
She is a writer, digital analyst and a lecturer on Visibility & Reputation Neus is a lecturer on Visibility & Reputation Management at various postgraduate programs in Barcelona and abroad.
She is the author of both fiction and non-fiction. Her award winning-novel Caída Libre features Mía, a P.A. working in Barcelona. To research for it, she had the support of Lourdes Carbó. In non-fiction, Neus has published Y tu, qué marca eres, the first handbook on Personal Branding in Spanish.
- Personal Branding and Reputation
SAMINA AZAM
She is an award-winning C-Suite Executive Assistant. During her career she has worked for an array of blue-chip companies. She is an international keynote speaker, storyteller and influencer.
During her career she has worked for an array of blue-chip companies, starting at GlaxoSmithKline at the age of 18. She has a deep passion for her sector and promoting learning and development. Through her passion for studying she has worked in charity, education and social healthcare. More recently Samina has followed her passion and has designed her own company, Oculus Creative Learning, a space to capture authentic, immersive and bespoke learning. She is also currently studying towards her coaching diploma.
- Charity and Philantrophy
- Business Management – Corporate EA
- Social Skills- Emotional Intelligence
- Introduction to being a PA
STACEY PINKERTON
Stacey’s professional background in the entertainment and health industries has granted her a unique insider's perspective to navigating high stake relationships. After Surviving sexual assault from one of America’s most revered celebrities, she redefined this trauma into a source of empowerment for herself and others, thus becoming a Thriver.
Her work in healthcare includes offering education, support and assistance to other Victims of abuse, while her radio journalism experience highlights her talents of identifying and asking the tough questions others safely avoid.
Her passions in acting and creating meaningful artwork have expanded into other realms which have proven just as valuable.
Throughout all of Stacey’s professional and personal endeavors, the themes of transparency, safety, respect and empowerment run deep and contagious.
- Abuse of Power
- Teaching one how to be Resilent.
- Empowered and to use your voice.
- Tools and techniques to improve well being and self determination
Xavi Montardit
Licensed in biology, specialized in botany, by the autonomous university of Barcelona. Graduated from the School of Floral Art and Landscaping of Catalonia, as a master florist. More than 20 years of experience in the universe of flowers.
The Univers of Flowers
Claudio Heldt
Born in a hotel, he new deep down that working in a lobby was he's duty. After 12 years of experience in high end luxury hotels his playing the role of Head Concierge and building its own company based in educational programs focus on soft skills for the tourism world. Su lema: “Your key to everything”.
Concierge
Patricia Castillo
She has 14 years’ experience in sales, marketing and finance. Private Jets Director in Air Charter Service, one of the world’s largest aircraft charter company. As aviation consultant, she has dealt private aircrafts charters for HNWI clients all over the world. She gives expert advice on choosing the right aircraft, arranging all of the finer details and offering support all the way through the flight, always trying to deliver service beyond expectations. She has a Bachelor’s Degree in Business Administration and Master’s in Marketing Management.
Private Aviation
Marc CASANOVAS
Graduated in psychology and specialized in organizational and sports psychology. He graduated from the first edition of TLI as a PA. He founded the first sports psychology company for professional video game players in Europe. His passions are developing projects, constantly learning and helping others to achieve their goals.
PA and new technologies
OUR TEAM
We are dreamers
Lead by Lourdes Carbó, The Lifestyle Institute’s team is formed by a network of lifestyle industry experts who bring with them varied experience in a wide range of fields, including time management, social etiquette, delivering outstanding service, luxury culture, intercultural communication, hospitality and much more.
MªJosé Núnez Garrido
Graduated in Journalism from the CEU University of Valencia. She began her professional career in radio and press, and has 20 years of experience in all areas, from television, specializing in the last 10 years, in press offices and social networks on Restoration, Health, Fashion and Tourism.
