Why not start at the beginning: Your current professional situation… What stage of your career do you find yourself in? Are you starting to look into your first professional role and this is an area that has caught your attention? Or maybe you find yourself with a endless doubts and you’re not sure where to begin? Or maybe, following a long time in a career that you understood to be your vocation, you suddenly wish to broaden your horizons and try to re-train in an area that you feel you could stand out in?
Perhaps you want to reinvent yourself and break the glass ceiling that exists in your current role? Or recycle your knowledge in a role where it could be put to better use? There are so many different scenarios and the range of possibilities is so extensive these days that each and every reason is valid and, in the end, comes down to the same concept: OPPORTUNITY.

Yes, opportunity: that convenient moment that suddenly appears and invites us to do something. This, therefore, would be the first important reason to justify the importance of training when starting your career path as a Personal Angel. Grabbing that moment of opportunity with both hands and going for it; taking that first step and saying to yourself: “this could be mine” or “I’m going to trust in the process of educating myself, soaking up, or however you want to call it, this knowledge and these tools to make sure that these wings start to take shape….”

Now for the next steps: tools. When you start with your training, this is something you begin to acquire, one by one… You can then use these tools to start building those wings that you so want. We call them subjects, and you will use them to start building up the key concepts in your mind, such as: Leadership, Cultural Codes, the Value of Time, Personal Branding, Philanthropy, Communication Skills, Emotional Intelligence, Abuse of Power, the Luxury Market, Protocol, Personal Image, and many more… These will create knowledge of the 137 skills that you will need to become a Personal Angel.

“Those who don’t jump will never fly”

(Leena Ahmad Almashat)

And here comes the final important reason as to why you should choose to learn about this unique profession: you will finish the course with your wings ready to take flight. As we mentioned in our reflexion about experience, each PA is completely ready to start working in this profession as soon as they finish their academic training.

In The Lifestyle Institute, students are trained and become familiar with a wide range of subjects, fulfilling the requirements to get started on their new career path. These requirements are met solely because they have studied in order to be successful in this line of work. Why? Simply because this is not a purely theoretical skill, but also a skill that is based on ‘lifestyle’ and ‘experience-based training’, with valuable instruction that guides the student towards wherever they want to fly to. In the words of the racing driver Bobby Unser: “Success is where preparation and opportunity meet” – the moral of the story being that to rise to an opportunity, you need to be prepared first!